After the acquisition of Instagram by Facebook, Businessweek interviewed Ben Lowy, 2012 EF Photographer, on the affect of the iPhone imagery on his photojournalism work:
"I only recently started to use Instagram. I’ve been more of a Tumblr user the last few years, but Instagram as well as Tumblr are now two social media sites that I use for my iSee project. I only post iPhone pics, and only one a day. Unless I’m on assignment, of course. It’s been motivating since it forces me to get out and hunt for pictures, even when I’m pushing a stroller or carrying the groceries."